SGI’s latest impaired driving awareness campaign will debut officially on Sunday but in a sneak peak, the government insurer says it focuses on a practical thing anyone can do to ensure they and the people they love get home safe.

SGI President Penny McCune says, “It makes the point that every good choice you make matters. If you are impaired – even if you didn’t make a plan beforehand – please find a safe ride. You can call a family member or a friend. Anyone who cares about you would much rather be woken by you calling them for a lift than finding out you were hurt – or worse – in an impaired driving collision.”

The campaign’s debut coincides with the November Traffic Safety Spotlight on impaired driving.

SGI says while it’s best to make a plan for a safe ride beforehand, let’s face it sometimes that doesn’t always happen.

And if you’re the one who gets a late, late-night call from a friend or family member who needs a sober ride home, the campaign message is – give them one. Be glad they made the right choice.

(CJGX)