An old way of remembering the day is worth a million dollars.
The 2020 STARS Air Ambulance fundraising calendar is out with about 65-thousand copies available.
The Executive Vice President of the STARS Air Ambulance Foundation says about 10-thousand have already been sold.
Wendy Beauchesne remains surprised an old-style printed calendar is still popular in today’s digital world.
She believes donors continue to buy it because of the pictures and stories of patients whose lives have been saved by the service.
Beauchesne says STARS is a reminder of and a connection to rural Saskatchewan and donors can relate to those who have been helped.
The calendar raises about a million dollars a year and Beauchesne points out they have no idea how to replace that kind of cash infusion if they stopped doing it.
Viterra is paying the printing costs for a sixth straight year.
The calendars are available at Viterra outlets.
